To be discussed, but the idea is to create a section that will be a repository of useful reference and guidance material for prospective clients and stakeholders. I am envisioning a process by which SBS would regularly generate informative (rather than overtly promotional) content. For example: documents, opinion pieces re standards and funding, best practice guidance, technical guest posts, interviews. SBS would then promote this content on its social platforms, but would only post excerpts, with links to the main content, which would be hosted on the SBS website. The intention is to drive more traffic to the site itself. Such content could also be made the subject of PR activity.
We may not want to publish this immediately, depending on the resources available. We should only publish when we have a certain critical mass of content. We don’t want to publish early and make it look too light.
